Shupe Carboni & Associates

Shupe Carboni & Associates has represented quality HVAC manufacturers from its Chattanooga headquarters since 1973, making it one of the longest-operating representative firms in the southeastern United States. The company holds a 5.0-star rating across 7 reviews and serves an extensive multi-state territory including East Tennessee, West Tennessee, Kentucky, North Georgia, Alabama, Mississippi, and Florida. Unlike traditional HVAC contractors that service homeowner equipment directly, Shupe Carboni operates as a manufacturer's representative firm, connecting equipment producers with distributors, mechanical contractors, engineers, and industry inspectors throughout the region.

What distinguishes this firm is its consultative approach and deep manufacturer relationships spanning over five decades. The company represents a diverse portfolio of HVAC equipment lines and maintains an active network that influences industry direction across the Southeast. Their team includes partners with advanced degrees from institutions including the University of Tennessee, Clemson University, and the University of Georgia, bringing sophisticated analytical and strategic capabilities to distribution partnerships. The firm's longevity reflects sustained trust from both manufacturers and the distributor network it serves.

Client feedback highlights the firm's professional reputation within the industry. Reviewer Clif Martin describes working with Shupe Carboni as dealing with "some of the finest people to work with in our industry," while Hughes Supply notes "exceptional service." The team includes Matt Reiners (President), Matt Cooley (Secretary/Treasurer), Roger Daniel, and Angela Garcia (all Partners), each managing distinct regional territories. Though their work occurs through B2B channels rather than direct homeowner calls, the firm's 5-star rating reflects consistent performance appreciated by trade partners.