Southern Refrigeration Corporation

Southern Refrigeration Corporation operates as a wholesale distributor with a Christiansburg branch serving the broader New River Valley region. With 22 verified customer reviews yielding a 4.5-star rating, the company has maintained a solid reputation across eight unique customer testimonials. Founded in 1947 in Roanoke, this 100% employee-owned enterprise has grown to eleven branches strategically positioned throughout Virginia, focusing on the Mid-Atlantic market. The Christiansburg location offers parts, supplies, and equipment for air conditioning, heating, and refrigeration systems, serving both professional contractors and qualified DIY homeowners.

What distinguishes Southern Refrigeration from typical HVAC service companies is its wholesale distribution model combined with an employee-owned structure. The company stocks parts and tools for general and specialized HVAC needs, including hard-to-find components like replacement parts for older Coleman furnaces. Their online store and shopping guide provide additional convenience, while their inventory of Milwaukee tools supports professional-grade DIY projects. The employee-ownership model means every team member has a stake in customer satisfaction, creating a distinct service culture compared to corporate-owned competitors.

Customer experiences highlight the practical strengths of this supplier. Teresa Sheppard reports completing her transaction in just 10 minutes, while S. J. specifically credits the team for sourcing parts other retailers could not provide for an aging furnace system. Tony Pence and Mike Retsel both characterize the staff as helpful and willing to assist, with Retsel noting the great people and Clifford Neal praising good prices. However, one reviewer documented a transformer purchase where a defective part led to frustration with the store manager's customer service approach, illustrating that experiences can vary.