R.E. Michel Company

R.E. Michel Company operates as an HVAC and refrigeration wholesaler in Richmond, Virginia, supplying equipment, parts and supplies to plumbing and HVAC contractors across the region. The branch at 6307 Jefferson Davis Highway serves the greater Richmond metro area including Mechanicsville, Henrico County and Chesterfield. Founded in 1933, the company has built a regional network spanning multiple Virginia locations over nine decades of continuous operation. The Richmond South branch holds a 3.4-star rating derived from seven customer reviews, with a warehouse facility identification number 44 and a dedicated showroom for contractors to examine products in person. Operating hours run Monday through Friday from 7:30 AM to 5:00 PM, with Saturday availability from 8:00 AM until noon. The phone number (804) 231-4666 connects contractors directly to the branch for product inquiries and inventory checks.

As a commercial distributor, R.E. Michel Company differentiates through its breadth of product categories and contractor-focused programs. The Richmond location stocks HVAC equipment, refrigeration systems, water heating units, controls, motors, valves and pipe fittings, boilers and hydronics equipment under one roof. The showroom allows contractors to request appointments and physically evaluate products before purchasing. Notable programs include ESP Inventory Management for contractor stock optimization, REM Rewards point accrual, and a travel incentive program. The company also offers credit department services and maintains career opportunities for those seeking work in the trade. This wholesale model serves professional contractors rather than residential homeowners, providing a one-stop resource for parts procurement across multiple equipment categories.

Customer feedback reveals significant concerns about the Richmond South location. Jay Five, leaving a one-star review, described the experience as unprofessional with staff speaking negatively about customers while smiling to their faces, warning others to spend their money where they feel appreciated. Chris Mmmhmm cited inaccurate business hours posted online as a persistent problem. Neither reviewer described specific service scenarios involving equipment repairs or emergency responses. The two negative reviews represent 29% of the total feedback volume, with no positive reviews present to balance the sentiment. Potential contractor customers should verify hours directly by phone before visiting, as online information may not reflect current scheduling.