Sure-Fire, Inc.

Sure-Fire Heating & AC operates as a residential and commercial HVAC contractor in Horicon, Wisconsin, maintaining a 4.9-star average across 507 customer reviews. The company has maintained its presence in the community since 1947, providing heating and cooling services throughout the region. Operating hours extend from 7 AM to 4:30 PM on weekdays, with the office closed on weekends. The business serves customers seeking both routine maintenance and emergency repairs, offering service plans that provide ongoing protection for home comfort systems.

The contractor distinguishes itself through several customer-focused programs. Zero percent financing options make new system installations more accessible for homeowners managing budget considerations. Service plans allow customers to prepay for maintenance visits, with one reviewer specifically mentioning membership in such a plan. The company handles both heating systems and cooling equipment, addressing the full range of Wisconsin climate needs from bitter winter cold to summer cooling requirements. Commercial HVAC services are available for businesses requiring larger-scale mechanical installations and ongoing maintenance contracts.

Customer reviews highlight consistent responsiveness and technician expertise. One reviewer described receiving a callback within 10 minutes of calling after hours, with the technician arriving 45 minutes later to restore heat on a cold night. Another customer praised a technician who wore shoe booties while moving through the home and took time to explain the service process. Technicians named in reviews include Josh R, who worked in extreme cold conditions, Chad, who completed boiler cleaning efficiently, and David, who performed furnace maintenance and installed a smart thermostat. Multiple reviewers specifically mentioned receiving same-day service for urgent issues.