Auer Steel & Heating Supply Company

Auer Steel & Heating Supply Company operates as a heating equipment supplier in Milwaukee, Wisconsin. Founded and family-owned, the business has served the local trade community for over three decades, building a reputation as a trusted distributor for HVAC professionals. The company maintains a 4.3-star rating across 116 customer reviews, reflecting consistent service quality. Their facility features three loading docks, including two in the front and one interior lift gate option, with ample lot space available for overnight parking. Operating hours run Monday through Friday from 6:30 AM to 5 PM, with Saturday and Sunday availability from 8 AM to noon for contractor will-call pickups.

The distributor differentiates itself through specialized contractor-only access and comprehensive inventory management. Their website enables registered contractors to check real-time pricing, view stock availability, and place orders through a dedicated customer portal. The will-call desk handles over-the-counter purchases with expedited service, while their technical support team assists with product selection and specification questions. The company maintains partnerships with major equipment manufacturers, ensuring access to brand-name heating components, and maintains an engineering department capable of supporting complex technical inquiries. Their warehouse keeps stocked items available for immediate pickup, with provisions to source unavailable products through their procurement network.

Customer testimonials highlight the company's responsiveness during time-sensitive situations. Robert Javier, a truck driver, described arriving early for an 8 AM appointment and receiving quick unloading assistance. Multiple reviewers, including Steve Holland with 27 years of industry experience and James Demos with 34 years in the trade, specifically mention working with representatives like Mitch in sales and Doug in delivery. The will-call desk staff receives consistent recognition for courteous service, while customers appreciate the technical support team's willingness to research nuanced product questions that even experienced contractors cannot resolve independently.