Auer Steel & Heating Supply Co

Auer Steel & Heating Supply Co operates as a heating equipment and parts distributor from Madison, Wisconsin, serving contractors across the region. With a 4.5-star rating compiled from 11 client reviews, the company has built a reputation among trade professionals for efficient parts procurement and responsive service. Their warehouse facility maintains inventory for will-call pickup, allowingcontractors to source components quickly without waiting for shipment. They operate Monday through Friday from 7:30 AM to 4:30 PM and can be reached directly at (608) 442-3990 for account inquiries or parts availability.

The business functions primarily as a B2B distributor, offering a web-based customer portal where registered contractors can place orders, track shipments, and request quotes on available inventory. Their online system allows real-time inventory checks and supports scheduled delivery to contractor locations. The company stocks heating equipment parts and tools at what reviewers describe as reasonable costs, with staff pulling orders before customers arrive for pickup. The web platform handles both stocked items and special-order products through their quote request system.

Client reviews highlight specific staff members who deliver consistent service. Ryan Stone noted the staff's ability to answer technical questions, while Rick Breault praised the knowledgeable team. One reviewer described attending a seminar hosted by the company, suggesting they engage in contractor education alongside distribution. Reviewers emphasize that parts are typically pulled before arriving, indicating efficient will-call operations that save contractors time on job sites.