Auer Steel & Heating Supply Co

Heating equipment supplier
4.5(11 reviews)
3050 Progress Rd, Madison, WI 53716
Auer Steel & Heating Supply Co

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About Auer Steel & Heating Supply Co

Auer Steel & Heating Supply Co operates as a heating equipment and parts distributor from Madison, Wisconsin, serving contractors across the region. With a 4.5-star rating compiled from 11 client reviews, the company has built a reputation among trade professionals for efficient parts procurement and responsive service. Their warehouse facility maintains inventory for will-call pickup, allowingcontractors to source components quickly without waiting for shipment. They operate Monday through Friday from 7:30 AM to 4:30 PM and can be reached directly at (608) 442-3990 for account inquiries or parts availability.

The business functions primarily as a B2B distributor, offering a web-based customer portal where registered contractors can place orders, track shipments, and request quotes on available inventory. Their online system allows real-time inventory checks and supports scheduled delivery to contractor locations. The company stocks heating equipment parts and tools at what reviewers describe as reasonable costs, with staff pulling orders before customers arrive for pickup. The web platform handles both stocked items and special-order products through their quote request system.

Client reviews highlight specific staff members who deliver consistent service. Ryan Stone noted the staff's ability to answer technical questions, while Rick Breault praised the knowledgeable team. One reviewer described attending a seminar hosted by the company, suggesting they engage in contractor education alongside distribution. Reviewers emphasize that parts are typically pulled before arriving, indicating efficient will-call operations that save contractors time on job sites.

What Customers Say

Five of 11 reviewers awarded 5 stars, with recurring themes of fast parts availability, knowledgeable staff, and reasonable tool pricing. The single 4-star review specifically mentions quick turnaround on pulled parts.

Working Hours

SundayClosed
Monday7:30 AM–4:30 PM
Tuesday7:30 AM–4:30 PM
Wednesday7:30 AM–4:30 PM
ThursdayToday7:30 AM–4:30 PM
Friday7:30 AM–4:30 PM
SaturdayClosed

Services

HVAC Parts Distribution

Wholesale heating equipment components sold to licensed contractors with will-call and delivery options.

Tools and Supplies

Heating trade tools sold at reasonable cost to contractors, as noted in reviews.

Online Contractor Portal

Web-based ordering, inventory lookup, and account management for registered contractors.

Quote Request System

RFQ system for special-order items not currently stocked in warehouse inventory.

Scheduled Delivery

Delivery options available to contractor locations; carriers calculated at checkout based on address.

Will-Call Pickup

Contractors can order online and have parts pulled before arriving for quick pickup.

Customer Account Management

Business accounts allow multiple users within a contractor company with admin access controls.

Frequently Asked Questions