Is this your business?
Claim your listing to verify your info and earn a verified badge.
Claim This BusinessSundberg America - Appliance and HVAC Parts operates from Madison, Wisconsin, as a specialized parts supplier serving the greater Madison area and surrounding communities. With a 4.4-star rating drawn from 29 customer reviews, the business has built a reputation for carrying hard-to-find components that larger retailers no longer stock. The showroom on Madison's west side welcomes walk-in customers seeking parts for both modern appliances and equipment dating back several decades.
The real differentiator at Sundberg America is their commitment to tracking down obsolete parts. Multiple reviewers describe finding components for appliances over 30 years old, items that big-box stores cannot identify or order. The team maintains an extensive inventory of in-stock parts while also leveraging supplier networks across the Midwest to locate items not physically present at the Madison location. For homeowners facing a broken appliance without viable replacement options, this specialized sourcing capability proves invaluable.
Named technicians appear frequently in positive reviews. Caley assisted customer Ben Vondra with problem-solving to restore household function. Dave researched a microwave trim kit upgrade that Best Buy could not support, guiding Alexander Lennon to the correct accessory. Drew mentioned receiving a callback after staff researched cross-reference numbers for a washing machine part, demonstrating willingness to invest time in solving non-standard lookup challenges. These interactions underscore the personalized service level that differentiates Sundberg America from transactional parts counters.
Six of eight reviewers award 5 stars, with specific customers praising same-day part availability and troubleshooting assistance. The single 1-star review cites staff manner issues, while positive feedback highlights technical knowledge and ability to locate obscure components for aging equipment.
| Sunday | Closed |
| Monday | 8 AM–5 PM |
| Tuesday | 8 AM–5 PM |
| Wednesday | 8 AM–5 PM |
| ThursdayToday | 8 AM–5 PM |
| Friday | 8 AM–5 PM |
| Saturday | 8:30 AM–12 PM |
In-stock and special-order components for major household appliance brands, including hard-to-find items for older models.
Replacement parts for heating and cooling equipment serving Madison area residential customers.
Staff-assisted model number research and cross-reference number identification for non-standard part searches.
Phone-ahead confirmation of part in-stock status, with some inquiries resolved within 15 seconds.
Access to supplier networks across the Midwest for locating obsolete components not carried in local inventory.
Common replacement components regularly stocked, including dryer belts and appliance seals.
Pump components, drain assemblies, and internal parts for laundry and kitchen appliances.