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Claim This BusinessLou Marchitell is the owner-operator of Loyalty Heating and Cooling, a Rochester residential HVAC contractor serving the greater Monroe County area since 2015. With a 4.7-star average across 27 client reviews, Lou handles everything from furnace and water heater replacements to air conditioning installations and gas fireplace servicing. The company operates Monday through Friday with Saturday morning hours, providing scheduled maintenance and repair calls for homeowners across Henrietta, Brighton, Pittsford, and surrounding communities.
Unlike larger HVAC companies that sub out specialty trades, Loyalty brings broader in-house capability to each service call. Lou tackled a comprehensive system upgrade for one household, replacing both water heater and furnace while installing traditional central air conditioning and three ductless mini-split units in a single project. The company also services gas insert fireplaces, a niche offering that several reviewers discovered only after their initial call. Beyond equipment work, Lou has handled electrical repairs including breaker replacements and GFCI outlets, demonstrating versatile field competence uncommon among heating and cooling specialists.
Jana Beck hired Loyalty to install a secondhand gas fireplace, then scheduled her first annual furnace maintenance contract after the quality of that initial work. When Margaret LaVigne discovered her sump pump failing on a January afternoon, Lou responded immediately and spent most of the day replacing the pump, drain piping, and related electrical components. Multiple reviewers specifically mention Lou taking time to explain procedures and answer questions, a practice that transforms a repair call into homeowner education.
Twenty-seven reviewers award Loyalty Heating and Cooling an average 4.7 stars, with 5 of 5 sampled reviews praising transparent pricing, thorough explanations, and equipment knowledge. Three reviews describe same-day or immediate response to urgent calls involving sump pumps, heating failures, and other system emergencies.
| Sunday | Closed |
| Monday | 8 AM–4:30 PM |
| Tuesday | 8 AM–4:30 PM |
| Wednesday | 8 AM–4:30 PM |
| ThursdayToday | 8 AM–4:30 PM |
| Friday | 8 AM–4:30 PM |
| Saturday | 8 AM–12 PM |
Complete furnace replacement including new unit installation, system upgrades, and old equipment removal.
Traditional and tankless water heater supplied and installed, with old unit disposal.
Traditional central air conditioning system installation and ductwork integration.
Ductless mini-split heating and cooling units for zoned temperature control.
Annual tune-ups, filter changes, and system diagnostics for existing equipment.
Maintenance and repair of gas insert fireplaces, including annual service contracts.
Same-day response to heating failures, sump pump issues, and urgent system problems.